Claim your gift copy of Bill’s book

Green Beans and Ice Cream, by Bill Sims, revolutionizes how we interact with others. Drawing from his 30+ years designing behavior change systems for top companies like Disney and Coca-Cola, Sims reveals his secret sauce for rapid, sustainable behavior change: Positive Reinforcement (R+).

The book explains R+'s powerful impact – used correctly, it dramatically improves performance; used poorly, it can be destructive. By blending behavioral science research with real-world examples, Bill demonstrates that positive reinforcement, though critically needed, is often lacking in our interactions.

The book offers practical techniques for leaders in any setting – the workplace, the community & even the home – to harness R+'s power and improve team performance.

Green Beans and Ice Cream Testimonials

  • "Bill presents, in a fresh way, information essential in today’s workplace to encourage the behavioral change necessary to improve human performance. "

    William G. Oakley, Former President & CEO

    Goodwill Industries of Central Florida, Inc.

  • "Chapter by chapter, the book supports the reality that positive reinforcement works wonders...it inspires me to look at all interactions differently whether I am at work, with my family or managing my 12-year-old’s little league team."

    Todd D. Breindel, Safety Engineer

    SGL Carbon LLC

  • "For any individual or organization who struggles to change behaviour, this book yields powerful food-for-thought and common-sense strategies on how to move forward with rapid culture change! "

    Dave Stanley

    Tenneco

“…The lessons in this gem of a book center around the concept of positive reinforcement and how it will increase human performance. It is much better than punishment or simply providing a year end cash bonus. This book explores various ways to reward employees and why many of the most popular methods in today's industries are not the most effective. The book doesn't only provide how to provide positive reinforcement, but why. This is backed up by research and experience.

This book is simple to read, and easy to understand. But the strategies can be powerful if effectively utilized among your team or workforce. Don't be fooled by the simplicity of what this book contains, because the simple fact is that many businesses are not using these methods. I recommend everyone who wants to motivate people to higher performance and positive change read this book and discover how they can take people to the next level.”

-Alain B. Burrese, Speaker & Author

“His book examines different kinds of positive reinforcements that have been used, sometimes successfully and drastically at other time, and explains why proper positive reinforcements work to increase productivity, decrease costs, and enhance employee satisfaction. Each of his thirty-three chapters contains a relevant story that is informative and interesting, some quite memorable. He shows, for example, why having a "Best Employee of the Month" and why giving hats and jackets to effective employees do not work and may even disrupt employee performances. While the book focuses on improving work performances, its lessons can also be used in daily life, in families, and in other personal relationships..”

-Israel Drazin, Author