Transform Your Safety Culture with Bill Sims
Beyond Zero Injuries:
A New Approach to Workplace Safety
For decades, safety leaders have pursued "zero injuries" with limited success. Bill Sims, top 10 motivational safety speaker, offers a proven solution: focus on zero at-risk behaviors instead.
With 40+ years of experience helping 1,000+ companies including Disney, Coca-Cola, GM, Ford, DuPont, and NASA, Bill has developed a revolutionary methodology based on behavioral science that drives lasting culture change and saves lives.
The secret? Positive reinforcement is your hidden superpower as a safety leader.
Our Solutions
Keynote Speeches
(In-Person, Virtual & Hologram)
Bill's high-energy presentations challenge audiences to rethink safety leadership with practical action items they can implement immediately.
Popular Topics:
Beyond Zero Injuries - Why zero injuries isn't the right goal
What Makes a Great Leader Great
Your Hidden Superpower - Positive Reinforcement
Delivery Options: In-person, virtual, or cutting-edge hologram presentation for maximum impact
Results: 97.2% of participants rate his sessions as providing "new information and skills" with "valuable practical application"
SEAL Workshops
Structured online learning system developing leaders at all levels, from C-suite to frontline supervisors.
How It Works:
Quarterly 60-minute sessions
Learning management system tracking every student
Periodic testing ensuring positive impact
Proven Results:
GE's SEAL group was 10x safer than non-participants
95% lower litigated claims
Significant TRIR improvements and workers' comp cost reductions
Book: Green Beans & Ice Cream
Required reading at Disney World and UPS. An easy-to-read guide translating behavioral science into practical workplace applications.
What You'll Discover:
The "secret sauce" for sustainable behavior change
100+ years of behavioral science through real-world stories
Practical techniques for immediate application
Perfect for: Safety leaders, supervisors, managers, and anyone leading others.
SmartCard
SmartCard is a patented positive reinforcement system that tracks interactions, measures safe behaviors, and provides real-time insights into your safety culture at every organizational level.
SmartCard is completely customized for your organization to recognize and reward participants as they demonstrate desired behaviors.
SmartCard does the hard work of tracking and rewarding, allowing you to accurately identify engaged workers and pinpoint trouble areas before they become bigger issues.
Organizations have achieved dramatic results:
Orkin reduced vehicle crashes and injuries more than 40% in four months
Sealed Air documented 75% improvement in safety with 400% increase in engagement.
Meet Bill Sims
Bill Sims is a top 10 motivational safety speaker, author, and President of The Bill Sims Company, Inc. For 40+ years, he has helped organizations inspire better performance and increase profits through behavior-based recognition programs.
His mission: Help safety leaders discover their hidden superpower—positive reinforcement—and use it to transform culture, improve performance, and save lives.
Trusted by 1,000+ Leading Companies: Disney, GM, Coca-Cola, Ford, DuPont, NASA, Waste Management, Papa John's, and many more.
Proven Track Record: 40+ years experience, Top 10 motivational safety speaker, 1,000+ behavior change systems implemented.
Real Results: Dramatic reductions in incidents, lower workers' comp costs, improved retention, enhanced productivity, and stronger safety culture.
The Science Behind the Method
Bill's methodology is based on 40+ years of behavioral analysis showing that positive reinforcement is one of the most powerful forces for change. The research proves positive reinforcement creates lasting change while punishment only temporarily suppresses behavior.
Bill translates this science into practical strategies: what behaviors to reinforce, how to deliver recognition, when to provide feedback, and how to sustain change.
Why This Matters in Latin America
Growing industrial sectors, evolving regulations, and competitive markets make strong safety culture essential. Positive reinforcement aligns with Latin American values of relationships and respect while creating competitive advantage.
Bill's methodology has been successfully implemented throughout Mexico and is ready to expand across Latin America. The principles transcend language and culture—they work because they're based on fundamental human psychology.
Frequently Asked Questions
Q: Is content available in Spanish?
A: Yes, keynotes and workshops can be delivered with translation. SEAL Academy can be adapted for Spanish-language learners.
Q: What are the delivery options?
A: In-person, virtual, or hologram presentation. Bill is available for international travel to Latin America.
Q: How quickly can we see results?
A: Behavioral changes often begin within weeks. Measurable safety improvements typically occur within 3-6 months.
Q: What's the ROI?
A: Organizations report the program pays for itself within the first year through reduced incidents, lower workers' comp costs, and improved productivity.
What Clients Say
Download the Speaker Sheet
Download the Sealed Air Case Study
Ready to Transform Your Safety Culture?
Whether you need a keynote, SEAL Academy training, SmartCard or want to start with Bill's book—we have a solution for your organization.
Everyone has the power to change lives. Become the leader your team needs.
Contact us today to start your transformation.