Oct 13, 2026 11 am-12 pm ET

Abstract:

Some people love BBS (Behavior Based Safety). Others, not so much. Too many programs are limping along—checked off, not believed in. Bill Sims shows you how to revive yours.

The Quick Diagnosis: Pencil whipping. Negative reinforcement. A "blame the worker" mentality. Shaky data. Processes too cumbersome to sustain.

The Fix: It starts with a mindset shift—stop blaming the worker. The deadliest behaviors aren't what happens on the floor, they're the at-risk decisions baked into the management system itself. Once leadership owns that, everything changes: the data is trusted, employees re-engage, and BBS becomes something people believe in—not just a checkbox.

Learning Outcomes

1. What BBS is and how it's designed to work

2. The mindset shift that separates broken BBS from BBS that works

3. Practical steps to rebuild trust, engagement, and data quality

4. Discover the most important element for making BBS sustainable long-term