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Bill Sims Biography:
Bill Sims is a world-renowned expert who teaches safety leaders how to build successful teams using behavioral science. With over 30 years of experience, he has helped hundreds of organizations create a culture of safety excellence and increase their bottom line profits.
Recognition & Impact
As a Top 10 National Safety Council Speaker with 50+ Five-Star Google reviews, Bill has designed and implemented more than 1,000 positive reinforcement systems across diverse industries. He holds issued patents related to positive reinforcement systems and is certified for continuing education credits by BCSP and HRCI.
Innovation & Leadership
Bill leads the Bill Sims Company, a pioneer in positive reinforcement systems for workplace safety. He recently launched The SEAL Academy, which focuses on building safety leadership skills to dramatically improve company safety culture. He is the author of "Green Beans & Ice Cream—The Remarkable Power of Positive Reinforcement," offering practical insights into behavior change and workplace motivation. Through his customized workshops and keynotes, Bill delivers proven strategies for safety leadership, employee recognition, and positive reinforcement to make the world a safer place.
Our Clients
Disney
NASA
Coca-Cola
UPS
Ford
General Motors
Images & Videos
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Video:
Recent Media Appearances:
Beyond Zero Injuries: How Positive Reinforcement Creates Psychologically Safer, Mentally Healthier Workplaces https://www.sallyspencerthomas.com/headspace/79 (Nov. 2025)
Organizational Culture, Measuring Critical Behaviors and the Power of Positive Reinforcement with Bill Sims https://www.bradleavitt.com/podcast/217 (Nov. 2023)
The Power of Positive Reinforcement with Bill Sims Jr https://www.youtube.com/watch?v=Kcw9cPOMQis (Nov. 2023)
152 Love as a Green Beans and Ice Cream Strategy with Bill Sims Jr https://www.youtube.com/watch?v=sfI5g5YUU_s&list=PLgXYmyN1zHeMaZRMoquoBGHtyZK8SjMF0 (Oct. 2023)
A Recipe for Workplace Success- Price of Business Show https://usdailyreview.com/a-recipe-for-workplace-success/ (Oct. 2023)
How To Build Employee Recognition And Influence Positive Employee Behavior Through Reward Systems https://www.karlywannos.com/blog/ee054 (Oct. 2023)
Career Can Do - A Recipe for Workplace Success with Bill Sims https://www.youtube.com/watch?v=5-fd3oy3IDk (Oct. 2023)
152 Love as a Green Beans and Ice Cream Strategy with Bill Sims Jr https://www.youtube.com/watch?v=sfI5g5YUU_s (Oct. 2023)